Send us a textIn this episode, Matisse chats with web copy extraordinaire Maddy Aucoin about the nuances of copywriting for the web.About Maddy AucoinA former higher-education professional, Maddy started her second business, By Maddy Aucoin, to help brands write copy without relying on sales gimmicks or overexaggerated claims. Maddy is also deeply passionate about teaching other entrepreneurs how to market themselves authentically. Aside from guest speaking on numerous podcasts, she has taught many copywriting workshops for entrepreneurs, including for the PARO Centre for Women's Enterprise, PoliticsNOW, and the Build Your Brand conference.Connect with her:LinkedInInstagramWebsiteLet's connect PR & Lattes:Website: PR & LattesInstagram: @PRAndLattesHost: @MatisseNelis

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