Join us for Episode #28 of the Power Chats Podcast as we continue our Market Intelligence and Strategy (MIS) Series with guest Maria Salamanca, Senior Manager of MIS. Together, we unpack what the Voice of the Customer (VoC) truly means and why it matters—starting with a simple but powerful question: What exactly is the “Voice of the Customer”?In this episode, we explore how Mitsubishi Power approaches customer understanding through measurable data. Our conversation covers:How we actually measure customer satisfactionThe key performance indicators (KPIs) tied to customer feedback and brand equityWhere we currently stand with these KPIs and what the latest results revealHow brand equity plays a role in our overall strategy and competitive positioningTune in and power up your perspective on what it really means to listen to the voice that matters most, your customers.

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