No one thinks much about a crisis until faced with it. And it is in such times, that the true mettle of leadership is tested. It is better to be proactive and prepared before a crisis strikes; to think through the impact it can have on you, your family, your business, employees, and customers. Having a robust crisis management plan and executing it is the key to survival in any unforeseen crisis. However, no amount of preparation is ever enough. The closer you are to the eye of a storm, the higher your chances of coming out okay.  In this episode, let's review the need for a crisis management plan and how to leverage it to your benefit.

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