Katie DeMatteis is a dynamic marketing professional renowned for her expertise in crafting engaging narratives and utilizing digital tactics to boost brand visibility across various sectors. With almost ten years of experience, she has collaborated with a range of clients, from emerging startups to well-established corporations. Her proficiency encompasses content creation, brand development, and strategic campaign planning. Throughout her career, Katie has made significant contributions to numerous organizations, showcasing her leadership in thought leadership, sales enablement, email campaigns, and B2B marketing, excelling in roles such as consultant, content marketing manager, and head of marketing.   What You'll Learn: Creative content strategy approaches Overcoming fear of risk in creative content Memorable brand activations and campaigns   Episode Overview: In this episode of the Pixel Retentive Podcast, Carl hosts Katie DeMatteis, an expert in content marketing with over 11 years of experience in gaming, cybersecurity, and B2B tech. Discussing creative content strategy, highlighting the importance of testing unconventional ideas through A/B experiments. Katie addresses the fear of risk in creative content, advocating for starting small and validating ideas before scaling

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