Today's topic might seem a little small, but it has the potential to be huge and it comes from one of the biggest mistakes I see small business owners make, the exact same mistake I was making and when I realised it, it was a proper a-ha moment. I am really excited to share it with you, as it's something you can apply pretty much straightaway … it's all about the transformative power of testimonials and I hope, I sincerely hope, that by the end of this episode, you'll think completely differently about the way you use testimonials to promote your business and your incredible shout-worthy offerings.  I'm excited to dive into why testimonials are a cornerstone of trust, how to gather them in a way that highlights your clients' stories, and how to share these in a manner that not only elevates your brand but also deeply connects with your community. www.philippacraddock.com

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