In this episode, Christina Martini and Sheila Anderson discuss:Starting point for developing a personal brandFeedback that transforms your businessBuilding a brand that has heftEstablishing yourself as a thought leaderKey Takeaways:Decide on a single word that you want your business to be defined as – Trustworthy? Creative? Respectable?You’ve got to be consistent in every business interaction because that breeds trustAsk yourself “What kind of content can I provide to people in my industry so that I become top of mind to them?” Take into consideration the psychology of color and use that knowledge when you create a brand/present yourself “Once you’ve chosen that brand word, you need to figure out if that’s how you’re being perceived.” – Sheila Anderson About Sheila Anderson: PASSION. It’s the one word that drives me in all I do. You will see it in my eyes. You will hear it when I speak and in how I behave and communicate. My greatest passion: people. I thrive on opportunities to inspire and empower individuals or corporations forge a link between who they are now and what they aspire to become. It’s impression management. It’s influence through image.I am a certified corporate image consultant transforming the persona of corporate professionals across the country. My expertise enables executives at any level to polish every facet of their image – from appearance and attire to behavior and body language, spanning verbal, and written communication. Image is everything and my expertise enables anyone to make a lasting and impactful impression.You will find me very active on Social Media platforms. I host an EXPERT group of Image Consultants on Google+. I love to share. I love to learn. Connect with Sheila Anderson: Twitter: @ImagePowerPlay LinkedIn: https://www.linkedin.com/in/sheilamooreandersonFacebook: https://www.facebook.com/ImagePowerPlay/Instagram: https://www.instagram.com/imagepowerplay/YouTube: https://www.youtube.com/channel/UCat1iSCm-7_xhK-o9asi0wAC-Suite Network Advisor: http://c-suitenetworkadvisors.com/advisor/sheila-anderson/Book: I.C.U.: The Comprehensive Guide to Breathing Life Back Into Your Personal Brand Connect with Christina Martini:Twitter: @TinaMartini10Website: www.paradigmshiftshow.comDLA Piper:

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