In this episode, Brian McFarland discusses the insights from Harvey McKay's book, 'Swim with the Sharks Without Being Eaten Alive.'He emphasizes the importance of personal connections in business, sharing anecdotes and strategies for building meaningful relationships with customers.The conversation highlights the McKay 66 customer profile as a tool for understanding clients better and fostering long-term partnerships.Brian concludes with a reminder of the power of authenticity and genuine interest in others as key components of success in sales and life.

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