Send us a textI’ve wanted Ari Weinzweig on the show for a long time. If you don’t know Ari, he co-founded Zingerman’s in Ann Arbor and helped grow a single deli into a whole community of businesses including a bakehouse, coffee shop, candy store, ZingTrain, and more, without losing soul. That’s rare.We cover a lot, but here are the big beats, human-sized:From Dishes to DirectionAri didn’t plan a career in food. He connected with great people, put in the work, and eventually discovered the power of writing a clear, story-based vision, not just a spreadsheet of goals.It’s All One LifeSelf-awareness isn’t a side project. If you’re pretending to be someone else at work, it shows. The real win is being the same person both on and off the clock.Systems That Serve PeopleZingTrain turned good habits into teachable tools: purposeful meetings, open-book rhythms, and change done with people (Bottom-Line Change).Business as ArtWhat if every email, service moment, and decision is a brushstroke? Choose beauty on purpose, especially when it’s easier not to.Dignity, DailyAri shared six practices that make workplace cultures feel different in the best way:Honor everyone’s humanityBe authentic (without acting out)Give people a meaningful sayStart from positive beliefsHelp folks reach their version of greatness (within your values)Work toward equity: pay, information, access, and supportWhy This Matters Right NowUncertain times tempt leaders to tighten fists and shrink vision. Ari argues the opposite: tell a vivid story of where you’re going, build simple systems that help people win, and practice dignity, especially when you’re tired. That combination scales culture without hollowing it out.“Vision is a story of the future you want to create, done from the heart, not just from a momentary strategic analysis.”Links & resourcesListen to Episode #66 with Ari WeinzweigZingerman’s Community of Businesses (deli, bakehouse, creamery, mail order, coffee, Roadhouse, candy, Cornman Farms, Miss Kim, food tours)ZingTrain training: visioning, service, open-book habits, Bottom-Line ChangeAri’s books & pamphlets: A Lapsed Anarchist’s Guide series; The Art of Business; A Revolution of Dignity; Life Lessons I Learned fro

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