In this episode Camilla ter Haar and Ruth Keating discuss greenwashing claims with Miles Lockwood. Miles is director of complaints and investigations at the Advertising Standards Authority (ASA). Miles joined the ASA in 2010 and is responsible for leading the complaints and investigations teams, dealing with over 30,000 complaints per year.This episode covers the ASA’s guidance on misleading environmental claims and what businesses should consider when making environmental claims, in particular when making claims in relation to carbon neutrality and net zero.

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