The Jones College of Business at Middle Tennessee State University is leading the way with a groundbreaking new undergraduate concentration in Neuromarketing and AI. This innovative program blends advanced artificial intelligence tools with neuroscience-based research techniques, giving students hands-on access to a state-of-the-art lab where they can explore how people truly respond to advertising, messaging, and more.Joining us on this episode to dive deeper into this exciting new field is Dr. Gaia Rancati, Assistant Professor of Marketing and Neuromarketing, who shares insights on how this unique concentration is shaping the next generation of marketing professionals.

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