#57 How to grow to 350M in TVL and double your conversion funnel in bear market w Martin de Rijke, Growth Lead at Maple Finance.

01/09/2024 48 min Temporada 1 Episodio 57

Listen "#57 How to grow to 350M in TVL and double your conversion funnel in bear market w Martin de Rijke, Growth Lead at Maple Finance."

Episode Synopsis

Hello everyone,

This week's guest is Martin de Rijke, Growth Lead at Maple Finance.

Martin is Growth Lead at Maple Finance and Syrup, a Institutional DeFi ecosystem with 350M+ in TVL with 4B+ in loans issued and thousands of capital allocators earning institutional yield. Martin is responsible for growth initiatives across the board which include marketing, partnerships, user acquisition and retention.

a TL;DR

* Deep dive into the growth strategy that helped Maple Finance achieve $350 million in TVL
* Marketing strategies for institutional vs individual accredited investors
* Campaigns & case studies
* Their product marketing approach & how they integrate customer feedback
* Upcoming initiatives

and more.

Support the show here https://linktr.ee/supporttheooo

Get in touch:
Martin -⁠ https://www.linkedin.com/in/martin-de-rijke-22b4a3129/⁠
Maple - ⁠https://maple.finance/⁠

Follow us:
Twitter ⁠https://twitter.com/ooo_podcast⁠
LinkedIn - ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠
Farcaster - ⁠https://warpcast.com/frogule⁠
Alexandra - ⁠https://twitter.com/frogule⁠
Alex LinkedIn - ⁠https://www.linkedin.com/in/alexandranicorici/⁠

#web3marketing #web3podcast #web3growth #web3startup #web3marketingpodcast #marketinginweb3 #web3growthtactics

More episodes of the podcast OOO - A Web3 Marketing Podcast