Dollar General's Kathy Ireland Partnership: Genius Move or 90s Nostalgia Fail?

Omni Talk Retail
13/06/2025 4 min
Dollar General's Kathy Ireland Partnership: Genius Move or 90s Nostalgia Fail?

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Episode Synopsis

Dollar General is launching new celebrity home collections including partnerships with Kathy Ireland, and other brands as part of its "Home Valley" expansion across 20,000+ stores. The strategy aims to attract higher-income shoppers seeking quality home goods at discount prices through a "treasure hunt" shopping experience.

Special thanks to the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand for sponsoring this week's podcast.

For the full epsisode, head here https://youtu.be/7Xn7tNqtskk

#dollargeneral #kathyireland #homefurnishing #retailnews #privatelabel

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