S4 2021 Episode 3: Fanny Damiette, CMO at Girlfriend Collective

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16/11/2021 49 min

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Episode Synopsis

I chat with Fanny Damiette, CMO at Girlfriend Collective. We discuss whether slow fashion and current supply chains can find harmony, why customer sophistication is creating a brand identity crisis, how to prioritise purpose, investing in and the challenges of circular-commerce and why personalisation is the holy grail of brand marketing.

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