Ep 99: Building a marketing automation platform with Rytis Lauris, Co-founder and CEO at Omnisend

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25/10/2023 31 min

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Episode Synopsis

We discuss why a basic product with product-market-fit is key, how they define the SMB and mid-market, the pros and cons of conversational commerce, why customer support and marketing teams should talk more, product-led-growth versus partner-led growth, why they’re backing multiple eCommerce platforms and the power of building a startup in Lithuania.
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