Ep 87: Craig Somerville, Managing Director at The Reload Group on selling an agency

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02/08/2023 42 min

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Episode Synopsis

We discuss the advantages of a long term strategy horizon when it comes to a sale, why internal and external alignment on what people want out of the deal is key, the ceiling ones hits when they bootstrap, the pros and cons of different communications strategies when announcing the deal and Craig’s top tips for a better due diligence process.
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