Hilda Perez is a proud Dominican-American entrepreneur with a Master’s in Social Entrepreneurship and over 15 years of experience running a legacy business. As COO of SALUD and with a passion for social change, she dedicates herself to uplifting BIPOC communities and honoring her heritage. In 2014, she co-founded Savvy – Marketing for Good to drive social ventures with strategic marketing, and she actively pursues food equity and advocacy through ongoing education. Outside of work, Hilda enjoys hiking with her dog Sadie, traveling, and cooking – all experiences that fuel her creativity and passion for social impact.



Chapters

(0:00) Intro
(2:20) Checking-in with Hilda
(3:20) Childhood and Upbringing
(5:47) Origins of My Family Business: SALUD
(7:52) Serving Latino Community Through Supplements and Natural Wellness Products
(10:46) How Can We Afford and Access Healthy Products?
(15:33) My Journey Joining the Family Business
(19:00) College Experience
(21:00) What is Social Entrepreneurship?
(22:34) Social Entrepreneurship That Actually Works
(27:13) Putting My Degree to Work After Graduation
(29:05) Launching My Own Business: Savvy - Marketing for Good
(33:54) Lessons from My Early Days as a Social Entrepreneur
(36:26) Protecting My Mental Health
(40:34) Returning to My Family Business as Chief Operating Officer
(44:00) Growing SALUD: Digital Transformation and Nutrition Expertise
(49:10) Ongoing Education in Sustainable Agriculture
(50:54) The Excitement of Social Entrepreneurship
(54:42) Advice for Listeners
(56:36) Connecting with Hilda
(57:47) Connecting with Fiorella


Feel free to connect with Hilda:
LinkedIn
Website
Instagram (Salud)
Instagram (Hilda)


Feel free to connect with Fiorella Lopez Lima: ⁠
Website⁠ ⁠
Linktree⁠ ⁠
Free Career Coaching Discovery Call⁠ 
⁠YouTube⁠ ⁠
Instagram (Not Your Spicy Latina)⁠ ⁠
Instagram (Latinas Ahead)⁠ 
Tik Tok (Not Your Spicy Latina)
Tik Tok (Fiorella Lopez Lima)
⁠LinkedIn⁠

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