In this episode of Not The Same As Last Year, I'm looking at the world of trade shows and exhibitions to explore why they so often miss the mark when it comes to genuine attendee engagement. Joining me is Lee Ali, from Expo Stars Interactive, who shares his insight on how exhibitors can stop chasing the same outdated tactics and start creating real human connections that lead to genuine business opportunities. While Lee speaks from the exhibitor's perspective, there's a huge crossover in how we can make these events more meaningful for attendees. If you're tired of the frenetic, sales-driven approach of trade shows and want to learn how to make them more impactful, this episode is for you.To find out more about Expostars Interactive - https://expostars.com/To find out more about Lee - https://www.linkedin.com/in/leeali5Ready to dive deeper? Download your free guide, five ways to elevate your attendee experience without breaking the bank HEREConnect with Clare:WEBSITELINKEDINYOUTUBE

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