Diamonds are often marketed as rare and precious, but in reality, they aren’t as scarce as we’ve been led to believe. The perception of rarity is a result of careful supply control by companies like De Beers, which historically restricted the availability of diamonds to maintain high prices. This artificial scarcity has fueled demand and shaped the cultural belief that diamonds are rare gems. Understanding this is important because it exposes how industries can manipulate markets and consumer behavior. By questioning the narrative of rarity, we can make more informed decisions about the value we place on materials, challenge marketing myths, and consider more ethical and sustainable alternatives. It’s a crucial insight for conscious consumers in today’s world, where transparency and ethical practices are becoming increasingly valued. Let’s discuss it on Need to Know Nuggets—where we break down the myths and truths behind diamonds and why understanding their real value matters!

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