What's your policy on offering discounts? Do you have a discount marketing strategy. In this episode of the Nauti Nerds marketing podcast Tom talks us through when you should and shouldn't be offering discounts to customers. A discount is a tricky thing. Do it too often, and people won't really value you. Don't do it enough, and they'll go somewhere else, that's cheaper. So that's why you probably need to have a discount marketing strategy in place. Particularly when you're on actual one to one calls with customers and they're asking you what kind of 'deal' you can do. Tom tells us a story of one such conversation he had with a customer who was angling for a discount. And the statement 'Simon' made that led to the most frequent use of our laughter sound effect yet!   New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard?  Leave us a review! Just click here to be taken to your favourite platform to leave us a rating! The Nauti Nerds podcast is part of the Podknows Podcasting Network.

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