Energized investors are piling into Celsius CELH stock hoping they'll be able to replicate the strong returns the stock has already seen in a crowded energy drink market driven by fickle consumers. Always start at the top, and this thesis is part of the soft drinks market in a category called "alternative beverages" which is extremely crowded. Maybe Celsius is growing so fast because they're spending more than twice of the overhead that Monster is on promoting their drinks with a gross profit margin that's less than their competition. Sure, they have a distribution deal with Pepsi, but that's not such a big deal when you see how these energy drink brands get passed around like trading cards. There are plenty of reasons why we wouldn't invest in $CELH stock, so watch the video and we'll cover all of them. (There's even a guest appearance from Porter's Five Forces for all you MBA types out there.)


Stay informed with our free disruptive technology investing newsletter, Nanalyze Weekly. Sign up now at ⁠https://www.nanalyze.com/nanalyze-weekly/⁠. This episode is pulled from a YouTube presentation. View the original presentation at ⁠https://youtu.be/BRW51NgA6CQ.⁠

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