John Casmon launched Casmon Capital Group to help busy professionals invest in real estate without taking on a second job. We've helped families invest in close to $90M in multifamily apartments to create passive income, reduce their tax obligation, and foster generational wealth. John hosts the Target Market Insights: Multifamily + Marketing podcast. In addition, he is the co-founder of the Midwest Real Estate Networking Summit. As a former marketing executive, John oversaw marketing campaigns for General Motors, PepsiCo, and MillerCoors.    Let’s tune in to his story!   [00:01 - 04:56] Opening Segment   Welcome to the podcast! Get to know our guest John Casmon Bio How John continues to grow their portfolio without the hassles of being a landlord or flipper   [04:57 - 13:05] Why Real Estate is Just Another Business   This is Just Another Business John’s executive marketing experience background You are creating a branding  The Brand in the Marketing The brand is what other people say about you Building a brand as a multifamily syndicator 3C’s to Attract Capital Confidence Credibility Connections    [13:06 - 29:24] How to Build Your Investor Database   Brand building is built on interactions How John met his mentor, Joe Fairless The reason behind John’s coaching business Be clear on what you want to solve in the real estate realm Systems and processes are going to be keys to your success The Legacy Round   [29:25 - 35:10] Slice of Knowledge   John’s Last Words

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