Why does so much legal content fail to connect with clients?In this episode of Muhami Matters, host Chris Adams speaks with Lori Karpman, a lawyer turned copywriter who’s on a mission to help legal professionals tell better stories and grow their firms through persuasive content.Lori shares:Why “pain and solution” beats features and benefitsWhy lawyers should stop writing for other lawyersWhat makes story brand marketing so powerful for legal and professional servicesHow ghostwriting can help time-poor professionals become visible thought leadersWhy AI can’t replace original psychologically aware messagingWhether you’re a lawyer, consultant or creative, this conversation is packed with insights on how to communicate more clearly, authentically and persuasively.🔗 Connect with Lori: Lori Karpman on LinkedIn🎧 Listen on your favourite platform by visiting https://muhami.ae/muhami-matters/#MuhamiMatters #Muhami #CJAConsulting #LegalMarketing #Copywriting #StoryBrand #ProfessionalServices #Ghostwriting #AIvsHumanVisit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.Visit www.cjaconsult.com for marketing & business development services catering to professionals Hosted on Acast. See acast.com/privacy for more information.

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