Tristen Persons is the founder and CEO of Tristen Ikaka, a leading lifestyle jewelry brand. In 2017, he dropped his first collection, full of rings that he'd been making and designing for years, the collection immediately sold out and his wildly popular ring business was born. Each collection drop has sold out within minutes thanks to his viral marketing approach and his insanely engaged community. Tristen Ikaika pushes its people to elevate their personal narrative, memories and experiences through thoughtful pieces that mark your life. In this episode, he shares in deeper details the journey into the ring business, some implications of brand comparison and the great impact investing in community has on building a successful brand.  

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