Let's talk Latinos and business in 2020. At the start of the year, you could say our demographic was ...crushing it. I remember this story from USA Today titled: “Puro Cash: Latinos are opening more small businesses than anyone else in the US.”
In a country with roughly 60 million Latinos, Latino business owners grew 34%, compared to 1% for all business owners in the United States and they were applying for more loans than ever to grow their businesses. Our representation in the world of small business could not be ignored. But seven months into the year, Latino small businesses are among the most devastated by the economic side effects of COVID-19.
Joining me on this episode is Xiomara Peña, California Program Director and National Entrepreneurship Director for Small Business Majority. We speak about how Latino small businesses have been surviving, best resources to use and what the recent boycott against Goya products (#GoyaBoycott) could mean for these businesses.
Small Business Majority focuses on research, advocacy and education with the goal of building an inclusive economy that works for all, and specifically focused on serving minority populations. Learn more about them at https://smallbusinessmajority.org/

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