Does it seem like other schools are always getting news coverage for activities your school has been doing for years?Do most of the press releases you distribute go ignored by journalists?If you answered yes to either question, you are not alone. Many school leaders share similar disappointments. The good news is that you can change that scenario quickly.You only need to learn a few simple steps. Once you start applying what I’m about to share, your school will begin to attract media coverage. If you continue these practices, the media will eventually contact your school to create stories or seek your input on important issues, such as state education funding.

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