How do brands like PepsiCo and Chanel convert consumer attention into real business growth?Gary Vaynerchuk, CEO of VaynerMedia and multiple New York Times Bestselling Author, joins Dylan Itzikowitz to share how his agency helps these brands turn culture, AI, and data into measurable impact.Apply for the SPC Founder Fellowship by August 3rd: https://airtable.com/appxDXHfPCZvb75qk/pagdT5QLZFC3weCJq/formConnect with us here:1. Gary Vaynerchuk- https://www.linkedin.com/in/garyvaynerchuk/2. Dylan Itzikowitz- https://www.linkedin.com/in/dylanitzikowitz/3. South Park Commons- https://www.linkedin.com/company/southparkcommons/(00:00) Trailer(00:50) SPC's Founder Fellowship(01:35) Introduction(03:36) Kindness and business(07:12) AI tech and the human spirit(11:11) “Google search is dead”(13:58) Obsessed with today(14:59) Posting in today’s world(22:15) AI influencers(24:01) Nice guys finish first(26:34) Q&A: Directionally correct(30:27) Q&A: Preserving humanity(34:29) Q&A: Consumer mind(39:17) Q&A: Businesses distribution(43:19) Q&A: Creator-owned brands(47:15) Q&A: Crypto(52:02) Outro

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