Many professionals that build their own book of business are finding it increasingly important to brand themselves. This segment isn't about "branding", but more about building an audience, and where you might be sending them, digitally speaking. Couple that with the shake up of social media and tech giant censorship, owning and managing your own presence has become so important. We will continue to use social media platforms, but we don't want to beholden to them at the same time. They can change the game whenever they want...you don't own your LinkedIn, Facebook, or YouTube channel, they do.

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