When deciding whether to DIY or hire an ads manager, it's important to consider not just the time you'll save, but also the expertise and strategy a professional can bring to your campaigns. In this episode, I go through the difference between running ads yourself versus hiring someone to help. It's not just about saving time—professionals know how to handle the fiddly parts of ad platforms. I also touch on how the iOS 14 update messed with Facebook Ads, which is a good reason to have a specialist on hand! This episode also covers my opinion on whether it's a good idea to let a third-party app manage everything. I compare a good digital marketing strategy to having a flexible, thorough consultation with a doctor, and share the real secret to succeeding with paid ads: being adaptable and well-rounded.

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