Today, SoulCycle is a well-known fitness brand with indoor cycling studios across the country. But back in 2006, the first SoulCycle opened in a former dance studio off of a rear lobby in New York City, a location that the company's co-founders, Elizabeth Cutler and Julie Rice, found on Craigslist.

On this episode of Middle Market Growth Conversations, Cutler describes how she and Rice built SoulCycle into a successful business, why she recommends the co-CEO management model, what it felt like to sell SoulCycle to fitness company Equinox in 2015, and the advice she'd give to other entrepreneurs considering an exit.

After this podcast interview, Cutler spoke onstage during a fireside chat at ACG's annual InterGrowth conference, the preeminent gathering for middle-market M&A professionals. Next year's event will be held in Las Vegas on April 20-22. Learn more at intergrowth.org.

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