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Listen "69: Can You Double Down on Your Guest Persona? "
Episode Synopsis
Today, Tony and Jordan talk about going all in on your guest persona.
Don't try to appeal to everybody! Know who you're targeting then upgrade your listing to appeal to them even more.
Photos, amenities, and listing description all need to be geared towards your ideal guest persona.
Get tickets to the Michigan Short Term Rental Conference at michiganstrconference.com
Join the Michigan Vacation Rentals Facebook group
Connect on Instagram
Subscribe on YouTube
Connect with Tony on LinkedIn
Connect with Jordan on LinkedIn
Don't try to appeal to everybody! Know who you're targeting then upgrade your listing to appeal to them even more.
Photos, amenities, and listing description all need to be geared towards your ideal guest persona.
Get tickets to the Michigan Short Term Rental Conference at michiganstrconference.com
Join the Michigan Vacation Rentals Facebook group
Connect on Instagram
Subscribe on YouTube
Connect with Tony on LinkedIn
Connect with Jordan on LinkedIn
More episodes of the podcast Michigan Short Term Rentals
163: Momentum Beats Perfection
11/11/2025
162: The Conference Tip That Saved Us ~$150K
04/11/2025
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