Episode 54 - MI Podcast

Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Time Stamps

00:00 - Introduction
18:44 - What is moment marketing & what is its relevance?
25:39 - What is meme marketing & what is its relevance?
36:58 - How do brands strike the right balance between being timely and ensuring their content remains relevant to their audience?
46:54 - How can brands encourage user-generated memes and content during specific moments & how does this contribute to the overall strategy?
50:26 - What output should brands be looking at to measure the impact of their moment and meme marketing efforts?
01:01:28 - How can moment and meme marketing seamlessly integrate with traditional marketing campaigns to create a cohesive brand narrative?
01:03:36 - Are there differences in approaching moment and meme marketing for global events versus local or niche moments?
01:07:29 - What challenges do brands commonly face in executing moment and meme marketing, and what strategies can help them overcome these challenges?
01:14:20 - Conclusion

Rashika's Socials -

LinkedIn - https://www.linkedin.com/in/rashikadass-growthmarketer/
Instagram - https://www.instagram.com/the.urbanchief/

#marketing #media #momentmarketing #mememarketing #nikhilkumarmarketing #modernintelligencechannel

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