ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "MI Podcast Ep 59 - Offline Marketing feat. Pranjali Dave (Brand Consultant)"
Episode Synopsis
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Pranjali Dave (https://www.linkedin.com/in/pranjali-dave-building-business-at-cupshup/)
Timestamps -
00:00 - Introduction
26:28 - What is offline marketing & how does it differ from online marketing?
31:50 - Why should businesses still invest in offline marketing strategies in the digital age?
41:36 - In today's day & age, how effective are traditional print advertisements in newspapers & magazines?
48:52 - When does broadcast advertising including TV & radio commercials, make sense for businesses?
58:30 - How does OOH advertising contribute to a brand's visibility?
01:04:08 - Why are on ground events & sponsorships important components of offline marketing?
01:13:34 - What are the advantages of face to face interactions at industry events in marketing your brand?
01:18:30 - How can business optimize their point of sale marketing to influence customer decisions?
01:25:25 - What are some creative & unconventional guerilla marketing tactics that have proven successful?
01:29:38 - How do giveaways contribute to brand awareness & customer loyalty?
01:36:14 - Conclusion
Pranjali Dave (https://www.linkedin.com/in/pranjali-dave-building-business-at-cupshup/)
Timestamps -
00:00 - Introduction
26:28 - What is offline marketing & how does it differ from online marketing?
31:50 - Why should businesses still invest in offline marketing strategies in the digital age?
41:36 - In today's day & age, how effective are traditional print advertisements in newspapers & magazines?
48:52 - When does broadcast advertising including TV & radio commercials, make sense for businesses?
58:30 - How does OOH advertising contribute to a brand's visibility?
01:04:08 - Why are on ground events & sponsorships important components of offline marketing?
01:13:34 - What are the advantages of face to face interactions at industry events in marketing your brand?
01:18:30 - How can business optimize their point of sale marketing to influence customer decisions?
01:25:25 - What are some creative & unconventional guerilla marketing tactics that have proven successful?
01:29:38 - How do giveaways contribute to brand awareness & customer loyalty?
01:36:14 - Conclusion
More episodes of the podcast MI Podcast
MI Podcast Ep 72 - Talent matchmaking in media industry feat. Jennyta S (Casting Director)
16/08/2025
MI Podcast Ep 70 - Marketing Psychology Trends 2025 feat. Komal Jain (Psychology Trainee)
11/05/2025
In God we trust