Episode 55 - MI Podcast

Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Timestamps:

00:00 - Precap
01:30 - Introduction
03:20 - About Tara's professional journey
08:06 - Tara's career transition from journalism to marketing
11:28 - Advice to marketing & advertising content presenters
14:24 - The increasing importance of high quality original content for marketing
17:24 - Designing a social media strategy as a content marketer
20:32 - Tara's stint at Neflix
26:20 - "Money Heist" marketing campaign
28:10 - "Stranger Things" marketing campaign
29:20 - How has the entertainment industry undergone massive changes in the digital era
32:12 - How should artists work in the AI age
34:30 - The rise of the talent management industry
36:42 - Tara's profile at Doulingo
40:53 - Best marketing practices to retain consumers
44:16 - Managing social media channels & online communities
48:38 - Paid social media content promotion
50:48 - Doulingo Dunki campaign
53:50 - How to optimize your social media profile as an entertainment industry professional
01:00:15 - Conclusion

Tara Kapur's Socials -

LinkedIn - https://www.linkedin.com/in/tara-kapur/
Instagram - https://www.instagram.com/tara.kapur/

#marketing #media #contentmarketing #entertainmentindustrymarketing #nikhilkumarmarketing #mipodcast

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