In this episode of the re:COGS podcast we dive deep into the journey of Jimmy Feeman, co-founder of NoBaked Cookie Dough. Jimmy shares the origins of their innovative product and their turbulent journey from opening retail stores to pivoting towards a direct-to-consumer (DTC) model and finally to wholesale distribution. Key highlights include challenges faced in maintaining good margins, the highs and lows of working with co-manufacturers, and the strategic pivots made during the pandemic. Whether you're a budding entrepreneur or a seasoned operator, this episode is packed with invaluable insights on scaling a CPG brand, managing operational hurdles, and the intricacies of supply chain management. Watch now for a masterclass in inventory success and business strategy!

00:00 Introduction
00:35 Meet Jimmy Feeman of No Bake Cookie Dough
00:49 The Evolution of No Bake Cookie Dough
05:54 Challenges and Insights from Running Dessert Shops
09:21 Transition to Direct-to-Consumer (DTC) and Wholesale
12:51 Supply Chain and Manufacturing Journey
18:14 Navigating Co-Manufacturing Partnerships
23:09 Navigating Command Changes and Turnkey Solutions
24:06 Pandemic Challenges and the Shift to DTC
24:58 Financial Struggles and Strategic Decisions
25:56 Revisiting Online Sales and the Lean Startup Influence
26:48 The Impact of the Pandemic on Business Models
29:31 Exploring the CPG Community and Retail Opportunities
33:52 Challenges of DTC for CPG Products
39:15 Final Thoughts and Future Plans

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