Authenticity is becoming more and more important in today's world, online and offline. People are looking for something credible and real, which is why authentic brands are generally more successful on social media. Alexandra Nikolajev is a digital marketing and pop culture enthusiast with over a decade of experience in the tech industry working at companies like Google, Amazon, and now Pinterest. In this episode, she inspires us with her life experience, how she managed to multitask from a young age, and the lessons and learnings she had from being a content creator. She also discusses how being authentic and maintaining boundaries are valuable tools, especially in social media."Going back to all of the relationships, going back to people putting their neck out on the line to bring me onto teams, it comes back to the fact that they trust who I am and show up as my authentic self." Head over to meetbridget.com for full show notes.

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