In an effort to do more than simply adopt "cool tech," Horizon Media Canada has announced a key strategic initiative, becoming the first to adopt Vividata Spatial for hyper-local media planning.“Access to hyper-local, cross-media insights enables us to design smarter strategies that drive deeper audience connections and measurable business results for our clients,” added Robert Jenkyn, President of Horizon Media CanadaBuilt on the Study of the Canadian Consumer (SCC) and powered by Polaris Intelligence technology, Spatial allows agencies and advertisers to access detailed consumer data down to the postal code level. 

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