CPG means Consumer Packaged Goods for the uninitiated, and Anna Bradshaw is a Black Belt in the art. If you are going to have your food product move off the grocery shelf, you have to tell a story to the shopper quickly and make them taste it before they pick it up and put it in their cart; and that isn't easy. And here's a great case study: Go to Episode #24, Josie's gluten free. She became a client of Anna's and here are the results. Go to Josie's website and check out the words, aka the copy. It's pure magic and that's the magic Anna brings to your product. And it's more that website copy, it's email copy, about descriptions and product descriptions, packaging, the words that sell more product by making it more appealing to the audience. Yes, the right words equal sales. How? By romancing the reader and convincing them the product will fulfill a need and that it is fairly priced. In the online world, it means clicking the "Buy" button, which is called "Conversion", because we have now converted your potential buyer into a real customer. Conversion rate optimization is a little deeper in the science, that's the art of taking your current customers and getting them to buy more from you, either more of the same product or trying some other products of yours if it's a good fit for them, of course. The other benefit of Anna's experience is for those who are starting up. Startup founders often can't tell their own story in the best light because they are too close to it and have trouble seeing it from their audience's point of view, or maybe feel like they're bragging. There's always the temptation to look at competitors' messages and try to copy it and lose their own identity. That's another place a seasoned professional like Anna can help. Anna also is an expert in showing startup founders how to get good research on their market without having a huge budget.
"Masoni and Marshall the meaningful Marketplace" with your hosts Sarah Masoni and Sarah Marshall
We record the "the Meaningful Marketplace" inside NedSpace in the Bigfoot Podcast Studio in beautiful downtown Portland.
Audio engineer, mixer and podcast editor is Allon Beausoleil
Show logo was designed by Anton Kimball of Kimball Design
Website was designed by Cameron Grimes
Production assistant is Chelsea Lancaster
10% of gross revenue at Startup Radio Network goes to support women entrepreneurs in developing countries thru kiva.org/lender/markgrimes
Thank you for listening to The Meaningful Marketplace Podcast with your hosts, Sarah Masoni of Oregon State University's Food Innovation Center and Sarah Marshall, owner of Marshall's Haute Sauce. Connect with us on Instagram @meaningfulmarketplacepodcast. Call our hotline with questions for Sarah and Sarah at 503-395-8858. If you want to support our show, write us a review, share episodes with friends, or subscribe to our Patreon.Producer: Sarah Marshall of The Joy of Creation Production HouseAudio engineer, mixer, and podcast editor: Haley Bowers Show logo design: Anton Kimball of Kimball Design Production Coordinators: Dave Drusky

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