Anna Hendricks' website introduction says it all, " My cakes and pastries are botanically-inspired, hand-crafted of the finest seasonal ingredients and decorated with Natural Flourishes". This business is a collision between a florist and a baker and a sculptor. Of course, even with these works of art, COVID has had an impact, specifically wedding business. With large gatherings not allowed, weddings have been postponed - and so have wedding cakes. So Anna has pivoted her Sweetheart St. John's, Portland business. She had to ask herself how she connected and got customers in the beginning. She knew how to bake incredible edibles, but didn't know any marketing techniques. So she went back to her roots - pastries - but a new way to deliver. She now has a CSA-type model, delivering pastries to homes in the Portland area and is making it through the summer, and through the lockdown.
"Masoni and Marshall the meaningful Marketplace" with your hosts Sarah Masoni and Sarah Marshall
We record the "the Meaningful Marketplace" inside NedSpace in the Bigfoot Podcast Studio in beautiful downtown Portland.
Audio engineer, mixer and podcast editor is Allon Beausoleil
Show logo was designed by Anton Kimball of Kimball Design
Website was designed by Cameron Grimes
Production assistant is Chelsea Lancaster
10% of gross revenue at Startup Radio Network goes to support women entrepreneurs in developing countries thru kiva.org/lender/markgrimes
Listen to the "Masoni and Marshall the meaningful marketplace" live on-air every Friday at 9:00am pacific time on Startup Radio Network at startupradionetwork.com
Thank you for listening to The Meaningful Marketplace Podcast with your hosts, Sarah Masoni of Oregon State University's Food Innovation Center and Sarah Marshall, owner of Marshall's Haute Sauce. Connect with us on Instagram @meaningfulmarketplacepodcast. Call our hotline with questions for Sarah and Sarah at 503-395-8858. If you want to support our show, write us a review, share episodes with friends, or subscribe to our Patreon.Producer: Sarah Marshall of The Joy of Creation Production HouseAudio engineer, mixer, and podcast editor: Haley Bowers Show logo design: Anton Kimball of Kimball Design Production Coordinators: Dave Drusky

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