ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Building a SaaS Startup as an Agency: Insider Look"
Episode Synopsis
Can you build a real startup without burning your savings by funding it through your agency work?
In this episode, we talk with Adam and Carmel from POS Cafe, a Shopify POS app for cafes, about what it actually looks like to run a client agency and a SaaS product at the same time.
We dig into the emotional rollercoaster, the financial pressure, the slow progress, and why they still believe this path is worth it.
You'll learn:
*Why they started with an agency first – and how that paid for their startup
*The real trade-offs between agency work (relationships) and SaaS (scale)
*How working hands-on with clients gave them a sharper SaaS idea than any brainstorm
*What changed in their mindset once they shipped their first version to the Shopify App Store
*How they choose which features to build next (and what they regret building)
*Why niching down on cafes + Shopify POS became their unfair advantage
If you're an agency owner dreaming about your own product, or a founder thinking about bootstrapping through services, this conversation will give you a very honest look behind the scenes – including the moments where they almost gave up.
#BootstrappedStartup #IndieHackers #EntrepreneurMindset
Join our SaaS founders' community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/
Connect with Us:
Host: https://www.linkedin.com/in/wilhelmlaubach/
Guests: https://www.linkedin.com/in/adamwooding/ https://www.linkedin.com/in/carmelwooding/
Adam & Carmel – POS Cafe: https://poscafe.app/
In this episode, we talk with Adam and Carmel from POS Cafe, a Shopify POS app for cafes, about what it actually looks like to run a client agency and a SaaS product at the same time.
We dig into the emotional rollercoaster, the financial pressure, the slow progress, and why they still believe this path is worth it.
You'll learn:
*Why they started with an agency first – and how that paid for their startup
*The real trade-offs between agency work (relationships) and SaaS (scale)
*How working hands-on with clients gave them a sharper SaaS idea than any brainstorm
*What changed in their mindset once they shipped their first version to the Shopify App Store
*How they choose which features to build next (and what they regret building)
*Why niching down on cafes + Shopify POS became their unfair advantage
If you're an agency owner dreaming about your own product, or a founder thinking about bootstrapping through services, this conversation will give you a very honest look behind the scenes – including the moments where they almost gave up.
#BootstrappedStartup #IndieHackers #EntrepreneurMindset
Join our SaaS founders' community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/
Connect with Us:
Host: https://www.linkedin.com/in/wilhelmlaubach/
Guests: https://www.linkedin.com/in/adamwooding/ https://www.linkedin.com/in/carmelwooding/
Adam & Carmel – POS Cafe: https://poscafe.app/
In God we trust