Welcome to another insightful episode of Masked Monologues: The Anonymous Podcast for Creatives! This week, we have the pleasure of hosting Erika Flapito, the dynamic founder of Deavi Marketing. Erika shares her journey from losing her job during the COVID-19 pandemic to becoming a successful social media strategist, helping business owners optimize their Instagram presence and leverage other short-form content platforms like TikTok and YouTube Shorts.In this episode, Erika dives into:The nuances of creating polished versus raw content for different platforms.Effective strategies for Instagram engagement and the importance of authentic interaction.Tailoring content to meet the unique needs of various clients, from service providers to product-based businesses.The critical role of quality over quantity in social media posting.Whether you’re an entrepreneur or a content creator, Erika’s tips on developing a strong social media strategy and maximizing engagement will transform your approach to digital marketing. Don’t miss out on her valuable insights!For more about Erika and her work, visit her website and follow her on Instagram.Stay connected with Masked Monologues by visiting our website.Tune in now for a masterclass in social media marketing!

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