Personal branding establishes who you are, what you offer, and who is your customer. It is the content which you share with others and with this content you are building trust with potential customers. Good personal branding will help you sell your product/service. Thankfully thanks to social platforms like Instagram, Facebook, Twitter, or TikTok it is easier today to promote your work. But because it is easier, it also brings with it the pressure to deliver a consistent, visually compelling, brand story. 

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