Enjoying the Show? Share Your Experience!Explore the secrets of marketing success with our latest MarketPulse episode featuring Phil Bacon, a master marketer with an extensive background spanning from IT to groundbreaking marketing strategies. This episode delves into the intersections of marketing and sales, offering invaluable insights from Phil’s rich career and innovative approaches.Phil discusses the evolution of the marketing funnel and how the merging of sales and marketing has transformed business strategies. He addresses the changing customer journey in the digital age, where self-research has become increasingly significant, affecting how marketers need to approach their campaigns. Listen to Phil's compelling stories, from handling major brands to navigating the challenges of marketing in various industries.Key Takeaways:Insights into the integration of sales and marketingStrategies for navigating the modern customer’s research-driven journeyPhil’s unique approach to blending digital and traditional marketing tacticsKey Topics Covered:The synergy of sales and marketingEvolution of customer interactions and expectationsLeveraging traditional marketing tactics in the digital eraGet a glimpse of the expert strategies that have shaped Phil’s career and continue to influence the marketing landscape today.Contact Phil at:The Bacon WebsiteEmailLinkedInTimestamps:[00:00:00] - Kickoff: Unveiling MarketPulse's Secrets to Marketing Success[00:02:45] - Phil's Unique Talents: From DJ to Fire Breather[00:04:07] - Marketing Genius: Phil's Journey from IT to Marketing Guru[00:05:28] - The Synergy of Sales and Marketing: Phil's Expert Insights[00:06:28] - Redefining the Sales-Marketing Relationship: A New Perspective[00:07:44] - Evolution of the Marketing Funnel: Phil's Analysis[00:08:52] - The Modern Customer's Journey: Self-Research and Decision Making[00:10:16] - The Changing Landscape of Customer Demands in Marketing[00:12:23] - Phil's Pro Tips: Transforming Marketing Strategies for Small Businesses[00:12:55] - The Patience Game: Why Marketing Success Takes Time[00:14:56] - Pivoting Within Your Strategy: The Key to Marketing Flexibility[00:15:38] - Building a Successful Marketing Plan: Accountability and Measurement Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management. We're a husband and wife team who specialise in helping fascinating people launch amazing podcasts, where we extract all of the content 'juice' by squeezing their episodes and repurposing the clips. We manage podcasts across lots of industries and sectors for our clients, specialising in hosts with ADHD and neurodiversity (like us!) We also work with existing podcasters who just want to get the hard work off their hands, or who are finding the whole process tiring and dull!

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