Enjoying the Show? Share Your Experience!In this episode of MarketPulse: Pros and Pioneers, we dive deep with Rob Dwyer, an industry veteran in the contact center space and a key figure at Happitu, to explore the evolving landscape of marketing and customer engagement.Rob shares his journey from the contact center to spearheading a software initiative, shedding light on the crucial role of conversation analytics in today's business environment. Discover the challenges businesses face when marketing to senior audiences and the often-overlooked potential of industry events.Rob's insights into the effectiveness of various marketing strategies, including the power of a well-crafted website and the strategic use of Google Ads, offer valuable lessons for businesses navigating the digital marketing space.We also delve into the importance of humanising your brand. Rob emphasises the impact of content marketing and the significance of establishing a personal connection with your audience even before the first conversation. Whether it's through podcasts, social media, or other content platforms, learn how to make your brand relatable and trustworthy.[00:00:00] - Welcome and Guest Introduction[00:01:51] - Sponsor Shoutout: Gridbank.io[00:02:39] - Super Bowl Excitement and Acting Career[00:05:01] - From Contact Center to Happitu[00:06:07] - The Impact of Conversation Analytics[00:08:23] - Marketing Challenges in the Senior Audience[00:09:16] - The Struggle with Industry Events[00:20:21] - The Power of a Good Website and Google Ads[00:26:08] - Humanising Your Brand through Content----Contact Rob at www.happitu.comor on LinkedIn at https://www.linkedin.com/in/j-robert-dwyer/Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management. We're a husband and wife team who specialise in helping fascinating people launch amazing podcasts, where we extract all of the content 'juice' by squeezing their episodes and repurposing the clips. We manage podcasts across lots of industries and sectors for our clients, specialising in hosts with ADHD and neurodiversity (like us!) We also work with existing podcasters who just want to get the hard work off their hands, or who are finding the whole process tiring and dull!

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