Peter McGuinness, Chief Marketing and Commercial Officer for Chobani - Modern Demand and Creation

Marketing Vanguard
15/03/2018 29 min
Peter McGuinness, Chief Marketing and Commercial Officer for Chobani - Modern Demand and Creation

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Episode Synopsis

Peter McGuinness, Chief Marketing and Commercial Officer for Chobani, shares his unique, integrated approach which combines marketing and sales into a “Modern Demand” organization with a new way to efficiently co-create and inspire innovation. Hosted on Acast. See acast.com/privacy for more information.

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