Podcasts are growing in popularity among mothers. Marketing to Mums research found that 40% of mothers had listened to a podcast in the past month. Mums said they loved the intimacy of podcasts and the opportunity to switch off from their day to day and learn new things and be entertained. In this episode Elissa Ratliff, leading Australian audio expert, shares why all brands should consider podcasting to reach mothers. Elissa shares her insights and tips into the options brands have in the podcasting to help them deliver uninterrupted, long-term relationships with mothers across the world. 
 
For the show notes head to: https://www.marketingtomums.com.au/podcast/ep38-with-elissa-ratliff-podcast-popularity-among-mothers/

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