Episode Overview:In this episode of "Marketing in the Age of AI," host Emanuel Rose is joined by Kristin Zhivago, a veteran in customer-centric marketing and author of "Roadmap to Revenue." Together, they delve into the evolving strategies for driving business success by understanding customer behavior amid the AI revolution.What You'll Learn:How to bridge the gap between customer expectations and market offeringsEffective interview techniques to extract actionable customer insightsLeveraging AI to enhance customer engagement and streamline marketing effortsThe various scrutiny levels affecting product and service purchasesFeatured Guest:Kristin Zhivago brings decades of expertise in digital marketing and technology integration. She's a sought-after revenue coach and author known for her innovative approach to aligning business strategies with customer needs.Episode Highlights:Deep dive into the differences between customer and company perceptionsUnderstanding buyer personas through real customer conversationsAI's role in transforming traditional search behaviorsFoundational marketing steps startups should take for customer alignmentConnect and Explore More:Connect with Emanuel Rose:LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with Kristin Zhivago:LinkedIn: https://www.linkedin.com/in/kristinzhivago/Further Reading or Resources:For more insights, visit Emanuel Rose's blog: https://www.emanuelrose.com/ai-driven-success-mastering-customer-centric-marketing-for-the-future/Learn more about Kristin Zhivago's book: "Roadmap to Revenue" available at https://www.amazon.com/Roadmap-Revenue-Sell-Your-Customers/dp/0974917923 and on her site: https://zhivagopartners.com/company/the-book/Don't forget to like, subscribe, and hit the bell icon for more updates. Share your thoughts in the comments, and let us know how you're incorporating AI into your marketing strategies!#AI #CustomerCentricMarketing #DigitalMarketing #MarketingStrategies #EmanuelRose #KristinZhivago #RoadmapToRevenue #MarketingInTheAgeOfAI #BusinessGrowth #TechIntegration

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