Episode Overview: Pay-per-click (PPC) advertising is evolving at lightning speed, and AI is rewriting the rules. In this episode of Marketing in the Age of AI, host Emanuel Rose talks with Lisa Raehsler, a seasoned PPC expert, about how artificial intelligence is transforming Google Ads, Microsoft Ads, LinkedIn Ads, and beyond. From keywordless campaigns to AI-driven targeting, this conversation reveals how marketers can adapt to stay competitive.What You’ll Learn:How AI is reshaping PPC strategies on Google, Microsoft, and LinkedInThe difference between platform-native AI tools and external AI ad generatorsWhen to trust automation—and when human expertise matters mostWhat “keywordless” campaigns mean for targeting and resultsSmart strategies for both B2B and B2C campaignsWhy branding and transactional messaging must work together in PPCFeatured Guest: Lisa Raehsler — PPC specialist with 18+ years of experience in digital advertising. Lisa has transformed countless campaigns for B2B and B2C clients and is a frequent contributor to top marketing publications. 👉 Connect with Lisa on LinkedIn: https://www.linkedin.com/in/lisarockssem/Episode Highlights:The Google Marketing Live announcements and AI integrationPlatforms adopting keywordless campaignsUsing AI to write ad copy—helpful or hype?PPC in B2B: why Microsoft and LinkedIn are game changersBranding vs. transactional ads—finding the right mixThe future of PPC: human strategy + AI executionConnect and Explore More: 🌐 Emanuel’s site: https://emanuelrose.com/ 📖 Emanuel’s book Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 📄 Blog recap: https://emanuelrose.com/leveraging-ai-for-enhanced-pay-per-click-advertising-strategies/🔗 Connect with Emanuel Rose:LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fx🔗 Connect with Guest — Lisa Raehsler:LinkedIn: https://www.linkedin.com/in/lisarockssem/Further Reading or Resources:Blog: Leveraging AI for Enhanced Pay-Per-Click Advertising Strategies (https://emanuelrose.com/leveraging-ai-for-enhanced-pay-per-click-advertising-strategies/)Explore Google Marketing Live updates on AI-driven PPCCheck out LinkedIn’s advanced targeting features powered by AI 👍 Like this video if you want to stay ahead in digital marketing 💬 Comment with your thoughts: Do you trust AI to manage your PPC campaigns? 🔔 Subscribe to Marketing in the Age of AI for more insights on the future of marketing and technology #PPC #AIinMarketing #DigitalAdvertising #GoogleAds #MicrosoftAds #LinkedInAds #MarketingInTheAgeOfAI #EmanuelRose #LisaRaehsler #KeywordlessCampaigns #AIinBusiness

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