Ep 56 - Leveraging FOMO For Impact

Marketing For Learning®
10/08/2023 17 min Episodio 60
Ep 56 - Leveraging FOMO For Impact

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Episode Synopsis

FOMO. We've all had it. We've all worried that by not doing something, we're missing out on an amazing opportunity or experience. Your learners have it it too - so could this strong emotion be leveraged in your marketing for learning®?
Ashley explores the psycho-science behind FOMO and how loss aversion psychology can effectively be used in your marketing efforts.
References:
Kahneman & Tversky Prospect Theory Research (1979)
Loss Aversion
NYC Mirror Viral Video (Part 1 of 2)
TikTok FOMO Ad
Ashley's LinkedIn

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