In this episode of the Mama In Biz podcast, host Rebecca Schor chats with Kaitlyn David, a marketing strategist, mindset coach, and owner of Root and Flourish. Kaitlyn helps female entrepreneurs define their authentic voice online through content that stands out and converts, while emphasizing the importance of inner work, intuition, and aligning business with personal values.Kaitlyn spent most of her life coloring inside the lines, tip toeing around other people's feelings, and achieving what looked like success. She was the quintessential superwoman, juggling corporate demands while trying to be the perfect mother. It took a layoff in 2020 for Kaitlyn to hit the reset button and embark on a journey of self-discovery. One that allowed her to rediscover who she is and what she desires. Now, armed with over 15 years of marketing experience and a deep commitment to mindfulness, Kaitlyn is here to help you build a business and life on your terms. Kaitlyn's coaching goes beyond strategies and tactics – it's about understanding your shadows, cultivating self-compassion, and building the unshakeable confidence needed for transformative change.Kaitlyn shares her journey from corporate marketing to entrepreneurship, highlighting the necessity of mindfulness and flexible strategies. Kaitlyn also offers practical tips for creating effective marketing plans and getting in to a creative headspace when you feel stuck, with limited time as a busy mama, making it a must-listen for mompreneurs.Follow Kaitlyn on Instagram: www.instagram.com/flourishwithkaitlynCheck out Kaitlyn's Website 'Root and Flourish': www.root-and-flourish.comRead Kaitlyn's Substack 'Exhale For Business Owners': https://substack.com/@flourishwithkaitlynFree 4-day mini course on Meeting Your Purpose: https://tr.ee/ZOLZ8PglBD Free Instagram audit tool: https://tr.ee/arKJ0qBUfZ00:00 Introduction: Balancing Motherhood and Entrepreneurship00:23 Coaching Services for Mompreneurs01:24 Guest Introduction: Kaitlyn David02:08 Kaitlyn's Journey: From Corporate to Entrepreneurship05:02 Challenges of Motherhood and Business06:46 Trusting Intuition in Parenting and Business10:34 Starting a Business as a Mom19:40 Finding Alignment and Purpose25:42 Exploring the Be-Do-Receive Framework26:43 Launching a Business with Confidence27:15 Evaluating Your Business Commitment28:06 Introducing Root and Flourish29:23 Aligned Marketing Strategies31:37 Managing Energy and Creativity41:16 Optimizing Content for Conversion45:20 Final Tips for Busy Moms47:21 Staying Present in Business and Family48:43 Connect with Kaitlyn and CommunityCheck out the Mama In Biz Website: https://www.mamainbiz.co/Follow Mama In Biz on Instagram: https://www.instagram.com/mamainbiz/RSVP for the next FREE Mama In Biz Virtual Social Hour on December 10th at 2:00pm EST:

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