In this episode of Make Sense, I sit down with Cassandra Kane, founder of Sieme, an upcycled luxury accessory company and co-founder of Zerolab in Florence, the first leather upcycling center and sustainable design hub in Italy. In this episode, we talk about augmented reality in fashion, recyclable materials, and sustainability, a growing factor in customers' decision-making process, will push brands to meet green-minded consumers' demands

00:00 Introduction
2:10 Crystal Ball: All About Augmented Reality
03:54 Crystal Ball: Hyper Personalization in Fashion
7:22 Crystal Ball: Material Sustainability Reporting Challenges
19:21 Sustainability and Circular Economy
32:02 Technology and the Circular Economy
45:58 Challenges with RFID and Consumer Education
47:03 Recyclable Materials
52:50 The need for technology to serve stakeholders
57:00 The Challenge of Collaboration in the Fashion Industry

Make Sense is a weekly series dedicated to talking about startup stories from the past, hysterical or mind-numbing blunders, how to do better. We also discuss how tech impacts us and how we can raise the bar when it comes to the ethics, morals, and standards in the tech industry.

About Cassandra KaneCassandra is an outerwear and accessories designer with over 10 years of experience in design, sourcing, and development of outerwear, luxury bags, and accessories. She has extensive experience with international product development and production oversight, working with independent designers, brands, retailers, and private labels worldwide.Cassandra is the the founder and designer of Sieme, an ethical luxury accessories brand that crafts beautiful handwoven accessories from rescued luxury leather, handcrafted in Tuscany. She's also the co-founder and chief impact officer of Zerolab, the first leather upcycling center and sustainable design hub in Italy. Cassandra is passionate about designing circular solutions that eliminate material waste and build the circular fashion industry of the future. She is based in both NYC and Florence, and a certified member of the Female Founder Collective.

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